Find the customer and the problem
Score opportunities, define a first customer and use interview questions to test whether the need is real.
THE SELF-PACED BUSINESS WORKBOOK
Boring Business
Business Model.
Build a plan for the work people already need.
Turn a service idea into a clear offer, a price that accounts for the work, and a process you can repeat. A practical workbook by Steeven Desir, inspired by F&L Shipping Cargo Services.
DESIR
BUSINESS BLUEPRINT
BORING
BUSINESSBUSINESS
MODEL
BUSINESSBUSINESS
MODEL
A practical workbook for building
a service business
STEEVEN DESIR27
PAGES
PAGES
Digital workbook · Cover illustration
Find a useful problem→Price the work→Get customers→Build a repeatable process
FROM IDEA TO OPERATING PLAN
Know what to work on next.
Each part pairs an explanation with examples or a worksheet you can use in your own business.
SECTIONS 03–05
Define a service you can deliver
Write the offer, set boundaries and map who owns each step. Complete your one-page business model.
Understand the numbers
Work through job costs, pricing, contribution margins, break-even, cash timing and capacity.
Start better customer conversations
Use prospecting exercises, outreach scripts, quote follow-ups, referral messages and content ideas.
Deliver and improve
Build operating procedures, check partners, prepare for issues and review the right weekly measures.
Put the model to work
Follow a 90-day plan and adapt the reusable quote, job record and final business plan templates.
A LOOK INSIDE
Real pages. Useful decisions.
Study an illustrative logistics job, then replace the assumptions with your own costs, customers and service.
BUILT FROM A SERVICE BUSINESS PERSPECTIVE
For the person ready to put a plan on paper.
Use it if you're exploring logistics, local delivery, cleaning, moving, property services or another service you're qualified to provide.
The examples draw on the kinds of problems a logistics operator faces: scoping work, organising handoffs, managing time and making sure the price covers delivery.
Starting from an idea?
Choose a customer, test the need and write a specific offer.
Already doing the work?
Review your costs, follow-up process and operating records.
Building in another industry?
Keep the framework and adapt the assumptions to your service.
YOUR BUSINESS MODEL STARTS HERE
One workbook.
A plan you can keep using.
Work through it at your own pace. Return to the worksheets after your first jobs and update the model with what you learn.
BEFORE YOU START
A few things to know.
Is this only for logistics businesses?
No. Logistics is the worked example, but the workbook includes a comparison with a cleaning service and prompts for adapting it to your own service business.
How do payment and delivery work?
Checkout takes you to PayPal for a one-time CA$14.99 payment. Return to this site to confirm the payment and unlock both downloads. Access is granted only after PayPal confirms a completed payment. Save the files to your device. Your download access works in the purchasing browser for 30 days; contact desirarchstudio@gmail.com if you need help accessing a completed order.
What formats are included?
The product includes a PDF for reading or printing and an editable Word document for typing your answers. The PDF is not an interactive fillable form.
Are the financial examples actual F&L earnings?
No. Prices, costs, volumes and performance figures are clearly labelled illustrative examples. Replace them with your own research and actual records. The workbook does not guarantee income or business results.
Can I use the templates in my own business?
Yes. Adapt the worksheets and scripts to operate your own business. The workbook does not give you the F&L brand, customer relationships, credentials or a franchise.
How can I ask a question?
Email desirarchstudio@gmail.com with the product name and your question.